BlueVacation

Fashion, lifestyle and hospitality, from Ierapetra.

BlueVacation Modafirmati works across three sectors, with four brands and a base in Ierapetra, Crete.

What we do Contact
Sea view from the terrace of a property in Ierapetra. A shaded pergola overlooking the bay, in Kalamafka. Outdoor space at a property in Makry Gialos. Sunglasses from the Avenue 82 collection. Watches from the Avenue 82 collection. A stone-built property set in a garden, Elis Studio. Scented candles and home fragrance from Avenue 82. Inside the Papaioannou Fashion shop.

What we do

Four brands across three sectors: fashion, lifestyle and hospitality. Each has its own audience and its own presence.

Fashion, online

Moda Firmati

Men's, women's and children's fashion, eyewear, watches and footwear. Ships to Greece and Cyprus.

See the store
Lifestyle, online

Avenue 82

Eyewear, watches, fragrance and candles. Selected lifestyle pieces and gifts.

See the store
The shop

Papaioannou Fashion

Menswear on Plateia Eleftherias since 1985. Forty years in the same town.

See the shop
Hospitality

Bluevacation

Four short-term rental properties in Ierapetra, Makry Gialos and Kalamafka.

See the properties
A coastline with a peninsula and bay in eastern Crete.

One company, many experiences

BLUEVACATION MODAFIRMATI Single Member P.C. is a family business based in Ierapetra. The story starts in 1985, with a menswear shop on Plateia Eleftherias.

Today the work runs from clothing and accessories through lifestyle to holiday accommodation, with quality and trust as the common thread.

  • 1985founded
  • 4brands
  • 4holiday properties
  • 2shipping countries

More about the company

Why choose BlueVacation Modafirmati

Experience, consistency and a range of choices under one philosophy.

Forty years of experience

Our story begins in 1985, building a steady relationship of trust with the customer.

A complete ecosystem

From the men's, women's and children's fashion of Moda Firmati through to the eyewear, watches, fragrance and candles of Avenue 82.

Hospitality with a personal character

Through Bluevacation, selected properties in Ierapetra and the wider Lasithi region.

Online and on the ground

The personal service of a real shop alongside the convenience of online retail.

Personal service

We put the emphasis on communication and consistency, before, during and after every purchase or stay.

Registered and compliant

Every activity operates under the applicable Greek registers. Each property carries a Property Registry Number issued by the tax authority.

Corporate details

Company information as required by article 4 of Greek Presidential Decree 131/2003, implementing the E-Commerce Directive 2000/31/EC.

Identity

Registered name
BLUEVACATION MODAFIRMATI Single Member P.C.
Trading name
BLUEMODA IKE
Legal form
Single Member Private Company (IKE)
Legal representative
Apostolos Papaioannou
Registered office
Plateia Eleftherias 9, 72200 Ierapetra, Lasithi, Crete

Registers and tax

GEMI number (Greek business registry)
185515041000
VAT number
802927847
Tax office
Agios Nikolaos
Main activity code
Short-term property rental services

Contact and supervision

Supervisory body
Lasithi Chamber of Commerce, GEMI

Contact

The same contact details apply to accommodation bookings and to orders from either online store.

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